As apart of their ongoing growth strategy, Bostik launched a complete makeover of their brand. A unique logo was created and most of their brand
portfolio was migrated to the new Bostik “umbrella" brand - with the aim of being globally recognisable. At this time Bostik launched billboard advertising across each state in Australia as well as an AFL partnership promoting BluTak. Arid Zone were approached to supply branded footballs to tie in with this promotion, managing to negotiate and supply a branded “Sherrin” ball which was amazingly successful - great branding and timing.
With a stable of over 3000 products, tradeshow engagement is very important to Bostik- they attend at least a dozen trade events per year, across varying markets.
It is increasingly difficult to attract customers to stands. Arid Zone were approached with a brief to create and supply a promotional range of products, tailored for each market segment featuring their mascot, “Gary the Gecko”. These items needed to be used as trade show stand draw cards as well as being able to be utilised in their other trade marketing activities. We designed a range of items including soft toys,key rings, mouse mats and a stunning umbrella with “Gary” reproduced underneath!
One hardware industry trade show alone achieved triple the sales and attendance anticipated by Bostik.
A similar result was achieved at a consumer trade show for teachers, newsagents etc.
All in all a satisfying result for Bostik which highlights the power of carefully chosen well target promotional products.