Bostik required a tangible, deliverable solution to promote their Fire-ban Sealants to architects at a time when COVID-19 was restricting their sales team’s visits to customers. The branded Fire-ban Sealants relaunch packs were conceived to achieve the objective of engaging the target clients with premium products and quality presentation. The kit was to be of value in both the practical and supportive sense, supplying architect-clients with useful tools and reminding them of Bostik’s enduring commitment to the business partnership, especially in trying times.
The required items included high quality presentation box, moleskin A5 notebook, an architect’s lead pencil, and our inclusion of the architect’s ruler tied the ensemble together.
Arid Zone created a premium brand gift pack and delivered it to Bostik’s existing and new customers to provide product support and inspire confidence in the partnership. The contents were mindfully presented in a custom box, complete with fitted product pockets and branded tissue paper. This “surprise and delight” campaign not only places a brand at the top of mind, but also demonstrates the brands’ commitment to caring for their customers during the lockdowns.
To read the full article please visit the AMI Conscious Marketer Newsletter’s recapitulation of the campaign, such was its success!